Oakline Holdings (“Oakline”), a Toronto & Boston based holding company focused on investing in and transforming software businesses essential to the backbone of the economy, is pleased to announce its investment in Applied Training Resources (“ATR”), a Texas based leading industrial technology company providing procedure management software solutions.
ATR, a trusted brand serving high-risk, highly regulated industrial segments such as chemicals, energy, power, and nuclear has earned a stellar reputation for its deep commitment to helping its customers create and manage complex and interconnected procedures with its robust enterprise-wide digital procedure lifecycle platform - SmartProcedures. SmartProcedures is an all-in-one specialized procedure system focused on humanizing procedures for maximum plant and worker safety, compliance, and performance. With this investment, Oakline seeks to build upon ATR’s pioneering position to expand its footprint and enhance its product offerings within the connected worker ecosystem.
“Partnering with Oakline opens an exciting new chapter for ATR, empowering us to elevate our core product, unlock new opportunities for growth, and expand our reach like never before,” said Elliott Lander, Founder and CEO of ATR. “We are relentlessly focused on providing top tier procedure and work guidance software solutions to high-risk, highly regulated companies around the world.”
“We are grateful that Elliott and Grace Lander chose Oakline to continue to build upon their legacy,” said Joe Mingail, Founder and CEO of Oakline. “ATR has built something truly special and the values that have been embedded in the DNA of the business are evident in the quality of people, depth of product, and level of care provided to customers. We look forward to supporting the ATR team to accelerate growth and enhance their market-leading position within procedure management innovation.”
Vista Point Advisors, a San Francisco based boutique investment bank, served as the exclusive financial advisor to ATR.
About ATR
ATR is a leading global provider of procedure lifecycle management software to the industrial market. ATR solves complex procedure problems with SmartProcedures, its robust enterprise-wide digital procedure lifecycle platform. SmartProcedures improves how companies create, manage, and use procedures while maximizing plant and worker efficiency. With over 35 years of service to high-risk, highly regulated customers, ATR is committed to improving process safety and compliance by focusing on best-of-breed human performance and technology solutions. For additional information, visit atrco.com.
About Oakline
Oakline invests in vertical software businesses essential to the backbone of the economy. We build exceptional platforms in partnership with management teams and accelerate profitable growth through AI transformation and operational excellence. Oakline merges the long-term orientation of permanent capital with the partnership approach of private equity. For additional information, visit oaklineholdings.com.
Contact: info@oaklineholdings.com